Tea is a part of our daily routine here in India. From the only version I knew of tea(the Indian 'adrak wali chai') to the variety of herbal teas that was introduced in my world, the revelations have been awesome. There are various Indian and International brands that compete in the tea market. The brands like Twinings, Ty-phoo, Tetley, Lipton, etc are well known and have built a name in the international market. But there exist a lot better Indian brands that provide amazing herbal teas.
Most of the tea brands that are popular in India are Red Label, Brooke Bond, Taj Mahal, and Tata Tea and you will be surprised to know that other than Tata Tea all of these brands belong to Hindustan Unilever. Though the name suggests so, this company is not actually Indian. 67.5 % of the stake in HUL is held by Unilever which is a British Brand. the rest of the stake is held by individuals and other financial institutions.
So here are a few Indian brands that make herbal teas which tastes better than many international brands and have the potential to go international.
1. Tata Tea:
Owned by Tata Consumer Products Limited, Tata Tea sells a wide variety of teas ranging from generic to premium versions. Tata Tea Gold, Tata Tea Agni , Tata Tea Premium are all brands of the same company owned by the Tata Group. Tetley is also a product of Tata Group and has captured a lot of international markets.
2. Organic India:
It is one of the first brands to ever introduce tulsi as a herbal tea infusion in the international market and one of the best selling herbal tea brands in India. Tulsi has been considered as the 'queen of herbs' and has a lot of medicinal properties. Tulsi is a great antioxidant and has amazing healing powers. It boosts the immune system and releases stress. Organic India was found in 1997 by Bharat Mitra and Bhavani Lev this brand is most famous for its tulsi infused herbal teas and they sell their products in India, UK, USA, and Canada. The Group has also collaborated with Fab India for retail selling.
3. Te-a Me:
Started by the Madhu Jayanti Family in 2014, Te-A-Me offers a wide variety of herbal teas. Along with classic black teas it also offers a variety of green teas, fruit and flower infusions and iced brews. It's best products are Chamomile Tea, Apple Cinnamon Tea, Cranberry apple, and Kashmiri Kahwa.
4. Goodwyn:
Already exported to 5 countries and sold throughout India Goodwyn is a brand that originated from the tea gardens of Assam. The head office of the company is in Kolkata. Goodwyn is catered in hotels like Four Seasons, Marriott, Novotel, Lemon Tree, and many more. Along with varieties of tea, this brand also supplies a variety of herbal teas.
5. Girnar:
Girnar is an international brand that exports to UAE, UK, New Zealand, Qatar, Bahrain, Kuwait, Singapore, Mauritius, Spain, and Pakistan. The brand started in 1978 and has grown immensely since then. It started off as a bulk exporter which now has grown into a well-known brand in retail too.
6.Wagh Bakri:
Founded by Shri Narandas Desai in 1915 Gujrat Tea Processors & Packers Ltd. brought the Wagh Bakri Brand in 1934. The Brand offers a variety of green and black tea mixes. it also offers premix for instant tea in a variety of flavors. Wagh Bakri is a famous name especially in the west of India.
Other than these popular brands there are a lot of local brands that sell premium tea but aren't known out of there regions. For example, I have had Dhruba Tea for almost 15 years of my life and I am sure most of you have not even heard about it.
Be Vocal About Local
Comments
Post a Comment